CareCrunch Answers ? Answers Archive ? SOCIAL MEDIA AND ROI

SocioSquare is a full service digital marketing agency based in Mumbai. We offer an integrated suite of digital marketing solutions to effectively leverage the increasing consumer choices and engagement on social media. We are internet marketing consultants offering the best of social media marketing packages essential for your business?s online branding needs. We are amongst the top mobile applications developers in Mumbai. Our agency also offers the best SEO service in India.

SocioSquare is a division of AKG Media Group. Based in Philadelphia, and founded in January, 2009, AKG Media Pvt. Ltd. is operated independently by a dedicated management team of professionals with offices in Mumbai and Philadelphia.

We start with the prediction of the greatest author in the history of Marketing- Philip Kotler, in 1999 he had predicted that by the year 2005 every business and different products would need to establish their presence over the internet and that they would require to come up with the ?imaginative ways to exceed customer expectation?.

Social media marketing is nothing but exceeding customer expectations, often but not always, in the online world through human connection and relationship building.

The real problem in social media is the questions raised on the ROI. The businesses today forget that they shouldn?t be thinking about social media marketing in terms of ROI but instead focus what it can do for your business. ROI is certainly not quantifiable because one can?t simply ask- what is the ROI of ?talking?. True that the three aspects of a business -revenue, cost savings, and customer satisfaction can be strongly affected by good social media marketing but so can the other areas in business. You cant measure the awareness of your product in Rupees so thus one can say that ROI is often a wrong measure to apply. To put an end to this ambiguity, the true definition of ROI in social media can be ? increase in the positive image of your brand online, reduction in the negative search results on Google, an improvement in positive search results. To be more quantifiable- you can track financial results that come from audience members you?ve cultivated through social activities, or even retention rates among the same crowd.

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Online branding

Source: http://answers.carecrunch.com/?p=179413&utm_source=rss&utm_medium=rss&utm_campaign=social-media-and-roi

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